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Computer Sciences Corporation CHALLENGE With numerous divisions across the globe CSC lacked a focused brand message. They needed a unique positioning and clear identity to unite the company. SOLUTION “Go ahead, we’re listening” captured the company’s new positioning. A distinctive brand campaign was launched in vertical trade publications around the world. RESULTS The new campaign worked inside and outside the company, providing a distinctive new look and the efficacy of a single voice. SERVICES Advertising and Branding Material. jweakley@jeffreyalec.com (former client of Jeff Weakley) |
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