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Fairchild Sports/IFW CHALLENGE A top manufacturer of motorcycle apparel and accessories needed to generate higher consumer awareness and retailer support. JAC was asked to accelerate the company's visibility. SOLUTION FIRSTGEAR and JAC created the '2004 Great Rides Challenge' to reposition the company and backed it with a full throttle promotional campaign. RESULTS The '2004 Great Rides Challenge' contest launch is currently underway and response to date has been outstanding. SERVICES Advertising, Branding, Logo Design, Point of Purchase and Web Site Design info@jeffreyalec.com |
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