Mentat Inc.

CHALLENGE
The technology company needed to reach qualified buyers of its TCP/IP solutions. The challenge was to customize the message to key target groups.

SOLUTION
JAC determined that customers didn’t realize that their data could move faster. The campaign drove home the benefits of “Shattering the TCP Barrier.”

RESULTS
The campaign positioned Mentat as a category leader by communicating efficiency, economy and rapid data transmissions.

SERVICES
Advertising and Web Site Design.


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